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Organization Overview

The World Wide Fund for Nature (WWF) is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment. It is the world's largest independent conservation organization with over 5 million supporters worldwide, working in more than 100 countries, supporting around 1,300 conservation and environmental projects. WWF's mission is to stop the degradation of our planet's natural environment, and build a fu...

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The World Wide Fund for Nature (WWF) is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment. It is the world's largest independent conservation organization with over 5 million supporters worldwide, working in more than 100 countries, supporting around 1,300 conservation and environmental projects. WWF's mission is to stop the degradation of our planet's natural environment, and build a future in which humans live in harmony with nature.

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Partner Organizations


Since its inception Artistic Milliners has been a front runner in the global textile industry and has been spearheading denim innovation and sustainability. Our mission is to sustain our reputation as one of the top manufacturers in the world by ... Learn More

The California Water Action Collaborative (CWAC) is a platform for diverse stakeholders to come together and pursue collective action projects that will improve water security in California for people, business, agriculture, and nature. CWAC was originally conceived in May 2014 ... Learn More

Partner Projects


Banco do Brasil and its partners are piloting and encouraging agricultural practices that conserve water, increase vegetation cover, and restore degraded natural resources, further catalyzed by specialized financial products and services that incentive sustainable resource management. Project Results Brazilian farmers, ... Learn More

Ecolab's manufacturing plant in Taicang, China, is the first site in the world to be independently certified under the Alliance for Water Stewardship's global standard for water stewardship. Learn More

Brazil has faced severe droughts and water scarcity since 2012, causing severe water shortages in southeastern Brazil. Against the backdrop of this complex water governance environment, the CEO Water Mandate worked with CDP, the World Resources Institute, WWF, and UNEP-DHI ... Learn More

VISION By 2030, Noyyal and Bhavani are healthy river eco-systems that ensure water security for people and nature. The main objectives are: By 2019, establish the interactions and trade-offs between users and sectors in representative zones of the Bhavani and ... Learn More

We promote the conservation of upper river Mubuku water catchment area and put in place actions to increase awareness and education on environment issuesProject Results Learn More

In 2010, Ambev, Anheuser-Busch InBev’s Brazilian business unit, launched the CYAN Movement – a three-year water stewardship project designed to protect threatened watersheds in Brazil. The centerpiece of this project is a partnership with the World Wildlife Fund to advance ... Learn More

Spain is the second largest producer of strawberries worldwide, and about seventy percent of Spanish strawberries are grown in the Doñana region. Unfortunately, the recent growth of strawberry production in this province has put a great strain on the quantity ... Learn More

In the United Kingdom, we operate in areas of water stress in the South East of England, specifically within the Thames and Anglian River basins. We have three manufacturing facilities in these areas (Edmonton, Sidcup and Milton Keynes). In addition, ... Learn More

We developed a "river collaborative" with other stakeholders in the Eerste River catchment with the view of developing an operational plan to improve the Plankenbrug River water quality.Project Results Learn More

Farming for the future is a Woolworths developed sustainable farming methodology that focuses on soil health, water efficiency and waste water management, amongst others. The program includes some farmers in the Orange-Senqu catchment, as well as in the Breede and ... Learn More

The textile project’s vision is “transforming the textile sector in Vietnam and engaging sectoral and environmental governance in order to bring social, economic and conservation benefits to the country and the entire Mekong region”. This vision will be achieved by ... Learn More

To implement an urgent set of measures in Sudan that will minimize and reverse the food insecurity and enhance adaptive capacity of small-scale farmers and pastoralists resulting from climate change, including variabilities in five vulnerable regions.Project Results76. In line with ... Learn More

Inspiring governance and sustainable river management, this program is working across the Yangtze River basin. This project involves training local residents to use a scorecard to track environmental indicators over time. Additionally, the project is developing and distributing materials on ... Learn More

Egypt has limited water resources and the protection of these resources from pollution, depletion and degradation is a high priority for the country’s national water strategy. Water scarcity in Egypt collides with rapid population growth and increasing water demand. In ... Learn More

Reducing the impacts of agriculture on ecological functions in the Chi River sub-basin of the Mekong River Delta, this project is improving management of wetlands and watersheds, focusing on the production and use of organic fertilizer on sugarcane, cassava, and ... Learn More

WWF-Pakistan has joined hands with the European Union and International Labor Organization (ILO) to implement international labour and environmental standards in Pakistan in order to improve the competitiveness of the industrial sector and to strengthen the capacity of the public ... Learn More

The International Water Stewardship Programme (IWaSP) seeks to initiate multi-stakeholder partnerships with the private sector, the public sector and the civil society in order to formulate and implement measures to improve water security for all parties. The Naivasha Lake and ... Learn More

To strengthen multi-stakeholder collaboration to safeguard Lusaka's water resources while enhancing the sustainable and timely access to water and sanitation for all." Cooperation is crucial if the complex issue of water security is to be addressed sustainably. Water security is ... Learn More

Because water is essential to nature, communities, and business, The Coca-Cola Company (TCCC) and World Wildlife Fund (WWF) launched a transformational partnership in 2007 to help conserve the world’s freshwater resources. Expanding this focus and building on our progress, the ... Learn More

We will create the conditions for restoration of 1.2 million hectares of Brazil's endangered Atlantic Forest in the iconic Mantiqueira Mountain range, meeting 10% of Brazil's national forest restoration commitments under the Paris climate change agreement. This project marries multiple ... Learn More

The project is focused on; improving water safety and security in the Mara River Basin, supporting structural poverty reduction and sustainable economic growth, and ecosystem conservation. The project implementation is a public-private partnership including international and Kenyan government institutions, led ... Learn More

Building on over a decade of focus on operational water efficiency, P&amp;G is now working towards a holistic water stewardship strategy throughout its value chain. An evaluation of water risks across the life cycle of its products helped P&amp;G select ... Learn More

To assess water risks and opportunities of banana production in the Frio and Sevilla watersheds. This site produces bananas that are part of the supply chain of an important German retailer and the project is done in collaboration with WWF, ... Learn More

Improving the livelihoods of disadvantaged sugarcane growers while mitigating and eliminating impacts that their cultivation activities have on freshwater systems, this project is strengthening and expanding existing collaboration between commercial farmers and previously disadvantaged sugarcane farmers through a mentorship program. ... Learn More

Reconnecting floodplains to restore ecosystem services and re-establish biodiversity, this project focuses on restoring the cut-off floodplains to the Danube for the benefit of people, habitats and species. The project focuses on improving knowledge on habitat locations and conditions, helping ... Learn More

Working with communities along the Rio Conchos, one of the primary tributaries of the Rio Grande/Rio Bravo, this project provides training in soil and water conservation techniques, biodiversity conservation, development of community action plans, and distribution of educational materials comprising ... Learn More

We developed a "river collaborative" with other stakeholders in the Eerste River catchment, including the Stellenbosch municipality, University of Stellenbosch, other industries, Worldwide Fund for Nature (WWF) and the water and environmental regulatory bodies with the view of developing an ... Learn More

The Pacific Institute, in its role as co-secretariat for the CEO Water Mandate, coordinated a clustered pilot for setting site water targets in the Santa Ana River Watershed (SARW) in southern California. This helped test and inform global guidance under ... Learn More

The International Water Stewardship Programme (IWaSP) seeks to initiate multi-stakeholder partnerships with the private sector, the public sector and the civil society in order to formulate and implement measures to improve water security for all parties. Woolworth and M&S; receive ... Learn More

The CEO Water Mandate launched this collaboration to help companies set water stewardship targets to both address their business-related water challenges and build the resilience of the broader catchment. Crucially, the pilot project informs target-setting through a local lens: because ... Learn More

"No Drop" is a simple-to-fill score card that assesses and ranks municipalities on water losses, revenue collection and water use efficiency (amount of water used per person per day). Municipalities can be compared to each other and their performance evaluated ... Learn More

The uMhlathuze Water Stewardship Partnership (UWASP) is a river basin collaboration of business, government and civil society partners established to address water security challenges in the uMhlathuze region of South Africa. UWASP aims to play a transformative role in the ... Learn More

As part of CCEP’s This is Forward Sustainability Action Plan, we have a target to replenish 100% of the water we use in our drinks, where sourced from areas of water stress, used in our beverages, by 2020. We engage ... Learn More

WWF’s water risk assessment identified priority regions for PVH to focus our collective action water stewardship initiatives based on the level of risk defined by the WWF’s Water Risk Filter tool and PVH's sourcing communities. One of those key locations ... Learn More

Taihu Basin in China is a typical illustration of how water risk is shared among business, government and local communities. Hundreds of international and domestic brands are headquartered or source their products from the region, nearly 10,000 textile printing and ... Learn More

To Create the capacity and supporting the implementation of the AWS Standard in farms belonging to the WWF/EDEKA Zitrus ProjectProject ResultsCreate a positive impact inside and outside the farms at the catchment level, making sustainable water use, reducing pesticides, promoting ... Learn More

Companies with strategic interest in California increasingly recognize the need to work effectively with diverse stakeholders—including employees at their owned operations, suppliers, governments, communities, and customers—to improve measurement, management, and stewardship of the shared natural resources that support sustainable economic ... Learn More

Coca-Cola Enterprises is working in conjunction with the WWF-UK and Coca-Cola Great Britain as part of a partnership aimed at reducing our impact on the freshwater environment, investing in natural capital, and encouraging the supply chain, businesses and others to ... Learn More

In 2016 Mondi Group has invested 7.9 million € in corporate social investment projects including projects to preserve and protect natural capital that provides ecosystem goods and services such as biodiversity and water.In 2016, the WWF-Mondi Wetland Project (WWF-MWP) celebrated ... Learn More

The Water Stewardship service will enable businesses to work effectively with the 108 catchment partnerships to implement on the ground activities that contribute to the sustainability of both the water environment and the businesses involved. The service will provide a ... Learn More

Bring the water quality from “low” to “good” status (according to the Ministry of Environment and Urbanization standards), especially in highly polluted critical spots; Create a basin wide partnership with agreed conservation targets in key biodiversity areas; reduce water, chemicals ... Learn More

PRPlat also engages in an agricultural climate resilience programme across fruit and vegetables growers with WWF-SA.Project Results Learn More

Tanzanian Breweries Limited (TBL) has initiated a number of water and sanitation projects in communities facing acute water shortages in Tanzania. The company has partnered with NGOs to provide clean and safe water in an effort to minimize water-borne diseases. ... Learn More

Through guidelines for sustainable barley production we developed with WWF-South Africa, we have helped farmers increase the resilience, productivity and economic value of their crop while reducing environmental impact. By using precision irrigation of barley, the amount of water used ... Learn More

A pilot project by Sumitomo Forestry and Indonesia's Ministry of Environment and Forestry to develop sustainable management mechanisms and technologies of peatland forests to ensure consistently high ground water levels to prevent peat fire and to encouraging grows of trees. ... Learn More

The Lake Naivasha Basin hosts sections of KenyaÕs five water towers, the Aberdares and Mau Forest Complex. In addition to being a fundamental water source, the basin also host Lake Naivasha that supports a flourishing business in the horticulture industry. ... Learn More

The vision of the Resilient Asian Deltas (RAD) Initiative is that long term resilience of AsiaÕs delta systems is secured through unprecedented political and financial investment in Ôbuilding with natureÕ, which will protect and restore the natural river and coastal ... Learn More

Suzano, world leader in market eucalyptus pulp, has an innovative Restoration Program, which seeks to restore degraded habitat and promote environmental conservation of ecosystems in four out of the six Brazilian biomes (Amazon Rainforest, Atlantic Forest, Cerrado and Caatinga). In ... Learn More

Coca-Cola and WWF are working along the Big Bend area of the Rio Grand/Bravo to restore the river. The project seeks to broaden the channel to increase active floodplain surface areas and improve replenishment. The project addressed non-native species through ... Learn More

Coca-Cola Spain and WWF Spain worked together from 2008 to 2013 to restore areas in the Guadiana River Basin. The Guadiana River Basin covers approximately 12% of the Iberian Peninsula. Portions of the basin are highly impacted by intensive flow ... Learn More

The Coca-Cola Company and WWF partnered up with a local growers' association in South Africato to create Project Khula, a mentorship program between the commercial sugercane growers and previously disadvantaged smallholder farmers. Smallholder farmers are helped to establish cooperatives and ... Learn More

TCCC and WWF implemented a sustainable agriculture demonstration project and a wetland restoration project in the Guangyuan Nanhe National Wetland Park. The objective was to demonstrate that sustainable agriculture practices reduce runoff and pollutant loading from agricultural lands and to ... Learn More

The River Nar is a chalk stream and fenland habitat that faces agricultural pollution. The project installed runoff interceptors and improved land management to reduce sediment runoff and increase infiltration. Learn More

This project reduced water withdrawals for irrigation by implementing conservation agriculture practices. The project reduced stress on the aquifer, protecting Las Tablas de Daimiel wetland. Learn More

Suggested Resources

View the full list of 300+ resources at the Water Stewardship Toolbox

CPIC’s Green Infrastructure for Watershed Management Working Group develops financial structure blueprints for projects and companies that involve or restore green infrastructure. The Group's goal is to develop financial vehicles to attract private capital to projects and companies that contribute ... Learn More

Developers: WWF

This guide outlines why and how investors engage on agricultural supply chain water risk. Learn More

Developers: WWF

InVEST is a suite of models used to map and value the goods and services from nature that sustain and fulfill human life. InVEST enables decision makers to assess quantified tradeoffs associated with alternative management choices and to identify areas ... Learn More

Developers: The Nature Conservancy, WWF

Although metrics such as water use efficiency ratios are commonly employed within businesses to measurably demonstrate progress, assessing the benefits of water projects beyond a company’s four walls is much more difficult. To fill the gap, some companies are developing ... Learn More

Developers: WWF

Companies are increasingly setting and pursing ‘water balance targets’ as part of their water stewardship strategies. The seeming simplicity of balance goals can be attractive – “we will restore a volume of water equal to the amount our business consumes.” ... Learn More

Developers: WWF

The Water Risk Filter can be used to assess and respond to water related risks for your own operations, suppliers, or growth plans. Learn More

Developers: WWF

The Water Risk Filter can be used to assess and respond to water-related risks for your own operations, suppliers, or growth plans. Learn More

Developers: WWF

WBCSD Learn More

CTCN; UNEP Learn More

CEO Water Mandate; Water Witness International; WaterAid; WBCSD Learn More

WBCSD Learn More

UNEP Learn More

IPIECA Learn More

Ceres Learn More

PRI; WWF Learn More

CEO Water Mandate; Pegasys; Water Witness International; WWF Learn More

The World Bank Learn More

UNEP-DHI Learn More

WBCSD Learn More

UN Water Learn More

OECD Learn More

UNICEF; WHO Learn More

River Threat Netwrok Learn More

CEO Water Mandate; WWF Learn More

Swedish Textile Water Initiative Learn More

Alliance for Water Stewardship Learn More

WaterAid Learn More

CEO Water Mandate Learn More

CEO Water Mandate Learn More

McKinsey Learn More

Conservation International Learn More

UNEP Learn More

U.S. General Services Administration Learn More

National Drought Mitigation Center Learn More

USGS Learn More

UN Water Learn More

AT&T; EDF; Global Environmental Management Institute (GEMI) Learn More

OECD Learn More

SAI Platform Learn More

Lindsay Bass
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MARJORIE LE PAIRE
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