In the High Atlas of Morocco, The Coca-Cola Foundation (TCCF), through its flagship program, Replenish Africa Initiative (RAIN) is contributing to protecting watersheds and improving livelihoods through the establishment of efficient irrigation systems for community nurseries and smallholder parcels. There is growing pressure on the local ecosystem resulting from overharvesting of valuable plant species, overgrazing by livestock in vulnerable ecosystems and climate change, among other factors. The effects of such chronic water mismanagement in many High Atlas communities have far-reaching impacts: they constitute an important limit on agricultural production, contribute to poverty, inequalities, and economic migration. Through the implementation of efficient irrigation projects for smallholder parcels and for community nurseries, where economically and ecologically important species are grown for sale and enrichment planting, this project addresses three core, interdependent elements in this complex feedback loop: inefficient water management, poverty, and ecological erosion. RAIN partners are constructing water basins and installing drip irrigation in communities to increase water supply to parcels; establishing permaculture nursery for ecological restoration and economic empowerment in addition to conducting environmental and social impact assessments to ensure maximum impact. By supporting this project, RAIN aims to contribute to enhancing livelihoods, increasing economic opportunities for women and youth and promoting environmental protection.