This collective action project convened by WRAP and located in the UK is delivered by Norfolk Rivers Trust in partnership with a range of food & agricultural businesses. These catchments are situated in the centre of the Anglian River Basin District, and are key sourcing areas for pig and poultry production, potatoes, vegetable & salad crops as well as cereals (wheat, barley, and oats), oil seeds and sugar beet. Diffuse pollution from agriculture has been identified as the most significant factor contributing to poor ecological health in the region’s rivers – which are internationally recognised for their rare chalk stream habitats and associated species.