When we think about cattle ranching in Brazil, we usually donÕt tend to relate it to sustainability. The Pasto Vivo project serves to demonstrate it can be done differently, and will create knowledge and raise awareness on how integrating regenerative practices can transform cattle farming to the benefit of both farmers and the planet. With an all-star team, we bundle expertise in research, impact assessment, investments, business, holistic cattle management and agroforestry. Together, we will create a financially viable regenerative project with quantifiable impact. Traditional cattle ranching: Not particularly sustainable nor resilient In Brazil Ð the largest beef exporter in the world Ð cattle ranching has been identified as a major driver of deforestation, land degradation, and a threat to the countryÕs precious biodiversity and ecosystems. Cattle ranching also threatens the Cerrado ecoregion, a vast tropical savanna partly located within the Mato Grosso state. Continuing traditional cattle ranching could contribute to the loss of 15 million hectares of forest by 2030. Traditional cattle ranching is inefficient in terms of land use, whilst forest reserve (a mandatory percentage of 35% of native coverage on farms under the Brazilian forest code) is underenforced. Further, cattle ranchers face the challenges of global warming whilst increasingly high temperatures and severe dry seasons hinder cattle growth rates. In the worst case, global warming could increase the production cost of Brazilian beef by as much as 160%. Our solution: Promoting regenerative cattle ranching We want to show that cattle ranching can become economically and ecologically sustainable by transitioning to regenerative practices. To do so, the Pasto Vivo project consists of three major components: 1) Developing agroforestry: the development of a productive agroforestry model for the 35% of mandatory forest 2) Implementing silvopastures: the implementation of an integrated silvopasture system (integrating cattle and trees) by adding more trees to the grassland 3) Applying holistic management: the application of holistic, regenerative managed grazing practices for the cattle