Posted on August 13, 2019 by Karina de Souza
|Authoring Organizations:||Pacific Institute|
2030 Water Resources Group
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
|Last Updated||May 28, 2020|
Communication is an essential part of any project. Good communication with stakeholders and beneficiaries raises awareness as to why a project is necessary and beneficial. Clear communication can also generate local ownership for the future of the project and the behavior changes the project seeks to promote.
Clear and consistent communication among partners and stakeholders will provide:
When forming the Protecting Lake Hawassa (PLH) partnership in Ethiopia, participants discussed various communication tools and rated the options by preference and effectiveness. Maaza – the partner leading the Community and Stakeholder Engagement (CASE) – decided that a priority project within the partnership should be to raise community awareness of the risks to the lake. No proposed technical solution to tackle the pollution of the lake (e.g. better solid waste management) could succeed without community education.
To raise awareness in the local community about how poor solid waste management can impact local water supply, the Protecting Lake Hawassa (PLH) partnership organized a half marathon in Hawassa with a trash collection event the day before. They also organized smaller activities in the industrial park, including jerry cans with educational messages, and created an essay competition for local schools on the benefits of protecting Lake Hawassa.
Karina de Souza
Protecting Lake Hawassa is a broad and inclusive multi-stakeholder collaboration platform established in 2017, currently facilitated by the NatuReS programme, to improve water security for people, business and the environment in Hawassa, its lake and sub-catchment area. The partnership brings ... Learn More
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This lesson learned reflects the beliefs and experiences of the author, not necessarily the Pacific Institute, CEO Water Mandate, or UN Global Compact.