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Water As A Crop

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Water As A Crop

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Amazon
5888268 km2
Countries
Brazil; Peru; Suriname; France; Colombia; Guyana; Bolivia; Venezuela; Ecuador
Cities
Santa Cruz; Manaus; La Paz
Location City, Country & Regions Location Type
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Quick Info

Partners: MillerCoors
Sand County Foundation
Countries: United States of America
Regions: Trinity River (Texas)
Project SDGs:
Includes Sustainable Development Goals from the project and its locations.
Sustainable Agriculture (SDG 2.4)
Protect and Restore Ecosystems (SDG 6.6)
Project Tags:
Includes tags from the project and its locations.
Soil Erosion and Health
Conservation Agriculture/Agronomy
Services Needed: No services needed/offered
Project Type: Collective Action
Language: English
Start & End Dates: Jan. 2010  »  Ongoing
Project Website: www.millercoors.com
Project Source: User
Profile Completion: 67%

Project Overview

In partnership with Sand County Foundation, MillerCoors is the principal corporate sponsor of the first demonstration site for Water As A Crop™ on the Trinity River in Texas, which supplies water for MillerCoors’ Fort Worth brewer. The Trinity River basin is prone to flash floods that strip soil from the ground. This degrades the land for agriculture and cattle ranching, and also reduces water quality downstream. Water As A Crop™ has brought together local landowners who c...

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In partnership with Sand County Foundation, MillerCoors is the principal corporate sponsor of the first demonstration site for Water As A Crop™ on the Trinity River in Texas, which supplies water for MillerCoors’ Fort Worth brewer. The Trinity River basin is prone to flash floods that strip soil from the ground. This degrades the land for agriculture and cattle ranching, and also reduces water quality downstream. Water As A Crop™ has brought together local landowners who collectively hold 1,000 continuous acres along the river, and is giving them incentives (with support from MillerCoors) to adopt land-use practices that will slow water to prevent erosion, keep riverbanks intact, and reduce flooding. These include cross fencing to enable rotational cattle grazing and installing vegetative buffers below cultivated fields to protect tributary creeks that feed the river. One of the project’s most ambitious goals is to scientifically measure improvements in water quality and quantity that result from these practices. This will convince other landowners and water conservationists of the benefits of such initiatives and, hopefully, persuade them to replicate the approach more broadly in the Trinity River Basin and across the country.

Project Results

Empowering landowners with knowledge and resources to effectively improve the conservation of water, beneifiting both the farmers and the watershed as a whole.

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Organization Partners


Water is a key part of every stage of our business, from the barley field to the bottling line. The availability of qualityclean, fresh water is critical not only to MillerCoors, but also to the communities we serve. where we ... Learn More

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David Grant
Primary Contact  

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