AB InBev partners with growers around the world to produce high-quality malt barley, the primary ingredient in our world class beers. AB InBev developed a platform for growers to benchmark their barley practices and performance across a global grower network, exchanging best practices that drive productivity gains within their farming operations. Guided by these benchmarking insights, the platform also comprises a portfolio of technology and management programs that address regional gaps – driving benchmarking into action.

Project Results