UN Global Compact  |  CEO Water Mandate

Great Britain Colombia Brazil

UNDERSTANDING THE ROLE OF MALODOR CONTROL IN IMPROVING SANITATION

<% join_label %>

UNDERSTANDING THE ROLE OF MALODOR CONTROL IN IMPROVING SANITATION

Show Full Map
Amazon
Area: 5888268 km2
Countries:
Brazil; Peru; Suriname; France; Colombia; Guyana; Bolivia; Venezuela; Ecuador
Cities:
Santa Cruz; Manaus; La Paz
PFAF ID:
HydroBasin Level:
Major Basin:
Sub-basin:
Show Selected Basin  |  Clear Selection
Baseline Water Stress:
Water Quality Stress:
Sanitation Access Stress:
Click to view individual basin.
Location
Click Icon to Show on Map
City & Country
,
()

Quick Info

Countries: China
Basins: Yellow River
Project SDGs:
Includes Sustainable Development Goals from the project and its locations.
Increase Access to Water, Sanitation, Hygiene (SDG 6.1 & 6.2)
Project Tags:
Includes tags from the project and its locations.
Hygiene
Progress to Date: NA People with improved access to WASH
Services Needed: No services needed/offered
Desired Partner: Business
Language: English
Start & End Dates: Jan. 01, 2020  »  Dec. 31, 2020
Project Website: s3-us-west-2.amazonaws.com/ungc-production/attachments/cop_2...
Contextual Condition(s): None
Additional Benefits: None
Beneficiaries: None
Planning & Implementation Time: 1-3 years
Primary Funding Source: Corporate funding
Project Source: CEO Water Mandate
Profile Completion: 82%

Project Overview

Consumer insights help us understand people�s needs and olfactive preferences. Building on the Shared Senses methodology we developed with Archipel & Co to study lowincome consumer preferences, we are now conducting a new study, funded by the Bill & Melinda Gates Foundation. This new study focuses on improving our understanding of how odor can drive behavior change in low-income urban areas in Africa, China and India. Consumers consistently rate malodor and poor cleanlines…

Read More

Consumer insights help us understand people�s needs and olfactive preferences. Building on the Shared Senses methodology we developed with Archipel & Co to study lowincome consumer preferences, we are now conducting a new study, funded by the Bill & Melinda Gates Foundation. This new study focuses on improving our understanding of how odor can drive behavior change in low-income urban areas in Africa, China and India. Consumers consistently rate malodor and poor cleanliness as barriers to the use of toilets and we want to confirm that our air freshening products can encourage toilet use by making the experience safer and more pleasant. To date, we have interviewed over 5,600 participants across four countries � China, India, Kenya and South Africa � through the new study, which incorporates both quantitative and qualitative research.In India, the aggregated results of the studies run in four Indian cities, demonstrate that the treatment of malodor combined with cleanliness could have a positive impact on behavior change. We are now aggregating the results of the studies run in other countries and will publish the results in FY20.Up to 45% of open defecators declared they could start using community toilets if they were clean and did not smell bad Up to 78% of community toilets users said they would be willing to pay more to access toilets that are clean and do not smell bad Up to 50% of households equipped with in-house toilets but who do not use them said they would be ready to start using their toilet if malodor was managed
Basin and/or Contextual Conditions: None
Project Benefits: None
Indirect or Direct Beneficiaries: None
Months & Implementing: 1-3 years
Primary Funding Source: Corporate funding

Partner Organizations


Firmenich SA is a private Swiss company in the fragrance and flavor business. It is the largest privately-owned company in the field and ranks number two worldwide. Learn More

Johanna Levy
Primary Contact  

   Loading Lessons