Consumer insights help us understand people�s needs and olfactive preferences. Building on the Shared Senses methodology we developed with Archipel & Co to study lowincome consumer preferences, we are now conducting a new study, funded by the Bill & Melinda Gates Foundation. This new study focuses on improving our understanding of how odor can drive behavior change in low-income urban areas in Africa, China and India. Consumers consistently rate malodor and poor cleanliness as barriers to the use of toilets and we want to confirm that our air freshening products can encourage toilet use by making the experience safer and more pleasant. To date, we have interviewed over 5,600 participants across four countries � China, India, Kenya and South Africa � through the new study, which incorporates both quantitative and qualitative research.In India, the aggregated results of the studies run in four Indian cities, demonstrate that the treatment of malodor combined with cleanliness could have a positive impact on behavior change. We are now aggregating the results of the studies run in other countries and will publish the results in FY20.Up to 45% of open defecators declared they could start using community toilets if they were clean and did not smell bad Up to 78% of community toilets users said they would be willing to pay more to access toilets that are clean and do not smell bad Up to 50% of households equipped with in-house toilets but who do not use them said they would be ready to start using their toilet if malodor was managed