Indian smallholding farmers shifting from traditional farming have been practicing conventional agriculture for roughly the last five decades. This resource-intensive model has depleted soil and ground water, decreased levels of soil microbes and micronutrients, while reducing the diversity of flora and fauna.To combat these negative developments, Firmenich has forged a partnership with three entities: our strategic partner and supplier Jasmine Concrete EPL, the NGO Seva Trust, and a fine fragrance customer, who co-invested in the project. This innovative partnership, named Flower Gems of India, supports jasmine farmers in the districts of Tamil Nadu to adopt regenerative farming practices that ultimately help them remain economically resilient farm households.Started in September 2019, the project has been working toward converting 100 floriculture farms into certified integrated organic farms over three years� time. The strategy is to provide organic conversion services with direct investment to each farmer so that they can acquire rainwater harvesting equipment, build their farm soil through biomass mulching, and use compost pits or vermicompost beds. The conversion services also help the farmers to integrate livestock into their operations; create crop diversity through the allocation of irrigated or rainfed land for flowers, vegetables, cereals, and pulses; and provide them with 100 hours of training and demonstrations on organic farming.Reducing cultivation costs and guaranteeing multiple revenue streams will eventually result in higher profits for farmers. The project will also make it possible to track improvement in the quality of flowers grown with organic cultivation methods and harvested with short supply chains. One year later, the project is on track and farmers have already started realizing the benefit of shifting to sustainable and organic practices, as documented in the project�s farm diary