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"Save Water" Public Awareness Campaign

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"Save Water" Public Awareness Campaign

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Amazon
Area: 5888268 km2
Countries:
Brazil; Peru; Suriname; France; Colombia; Guyana; Bolivia; Venezuela; Ecuador
Cities:
Santa Cruz; Manaus; La Paz
PFAF ID:
HydroBasin Level:
Baseline Water Stress:
Water Quality Stress:
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Quick Info

Countries: Indonesia
Regions: --
Project SDGs:
Includes Sustainable Development Goals from the project and its locations.
Increase Access to Water, Sanitation, Hygiene (SDG 6.1 & 6.2)
Project Tags:
Includes tags from the project and its locations.
Hygiene
Progress to Date: NA Increase access to sustainable water
Services Needed: Stakeholder engagement & facilitation
Desired Partner: Other
Language: English
Start & End Dates: Jan. 2020  »  Ongoing
Project Website: www.colgatepalmolive.com/en-us/core-values/sustainability/pl...
Contextual Condition(s): Other
Additional Benefits: Raised awareness of challenges among water users
Beneficiaries: Agricultural growers
Planning & Implementation Time: More than 3 years
Primary Funding Source: corporate
Project Challenges: RESOURCES: Not enough participants
Project Source: CEO Water Mandate
Profile Completion: 92%

Project Overview

Since launching in 2016, our ÒSave WaterÓ public awareness campaign has led consumers to save an estimated 155 billion gallons of water. The campaign shows how a small change like turning off the tap when you brush your teeth can make a big difference. And since water and wastewater treatment systems are energy-intensive, every drop of water saved means less energy used. We estimate consumers contributed to an avoidance of 8.3 million metric tons of CO2 emissions thanks to t…

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Since launching in 2016, our ÒSave WaterÓ public awareness campaign has led consumers to save an estimated 155 billion gallons of water. The campaign shows how a small change like turning off the tap when you brush your teeth can make a big difference. And since water and wastewater treatment systems are energy-intensive, every drop of water saved means less energy used. We estimate consumers contributed to an avoidance of 8.3 million metric tons of CO2 emissions thanks to those 155 billion gallons going unused All our divisions engage Colgate People around the world regardless of office size or location on World Water Day, inviting them to take a Save Water pledge and spread the word about water conservation. Some locations also hold events with guest speakers and/or employees volunteering in the local community. Thanks to the ongoing efforts of Colgate People around the world, we are helping drive greater awareness of water issuesÑon World Water Day and every dayÑamong consumers, customers and fellow Colgate People. Colgate India won the ÒSustainability PartnerÓ award for our efforts towards the ÒSave WaterÓ Awareness Campaign in partnership with 27 Metro Cash & Carry stores in 17 cities across India. As part of the campaign, proceeds from the purchase of select Colgate toothpaste were provided to water-starved geographies through our NGO partner Water For People India Trust.

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Basin and/or Contextual Conditions: Other
Project Benefits: Raised awareness of challenges among water users
Indirect or Direct Beneficiaries: Agricultural growers
Months & Implementing: More than 3 years
Primary Funding Source: Corporate funding
Challenges: RESOURCES: Not enough participants

Project Narrative

Our 2020 commitment was to reduce average water consumption in our breweries to 3.5hl/hl compared with 2008. We surpassed the commitment by reducing our average water consumption to 3.4hl/hl (2019: 3.4hl/ hl). This represents a 33% decrease in water consumption since 2008 (5.0 hl/hl)

Partner Organizations


The Colgate-Palmolive Company is an American worldwide consumer products company focused on the production, distribution and provision of household, health care and personal care products. Learn More

Leonardo Rodriguez
Primary Contact  

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