We strive to develop innovative products that enable consumers to use less water while meeting or exceeding efficacy expectations. Colgate also promotes water conservation awareness globally. We understand that the water required to use our products represents the largest portion of our overall water footprint. To that end, conserving water is an opportunity for innovation. ColgateÕs portfolio now includes a number of products that contain less water and/or allows consumers to use less water at home. As we embed sustainability into each phase of R&D, we are innovating to develop new products that ship without much water in the package, such as our hello¨ toothpaste tablets, as well as products that need less water for effective use.