MillerCoors is a primary sponsor of the Water As A Crop™ pilot project aimed at to implementing conservation practices on private lands along the Trinity River. The Trinity River watershed supplies 40 percent of water used in the state of Texas and is a vital water source for the Texas cities of Dallas, Fort Worth and Houston. Located southeast of our Fort Worth Brewery, the Water As A Crop™river basin project supports our commitment to sustainable water management. Through Water As A Crop™, local nonprofit Trinity Waters teams with landowners and conservation groups to protect and restore watersheds on private lands. To encourage voluntary conservation practices, farmers and ranchers get reimbursed for the costs to implement watershed projects that naturally manage water runoff, reduce soil erosion, improve water quality and improve the economic viability of farms.

Project Results

In an effort to boost awareness of Water As A Crop™, in November 2012, Trinity Waters hosted landowners and other interested parties on a tour of the George W. Bush family ranch in Crawford, Texas, to view native prairie grass and other best practices to support water sustainability in Texas. By the end of 2012, 39 landowners signed agreements to improve more than 16,000 acres of land. With MillerCoors as a partner and support from the federal National Resources Conservation Service, Trinity Waters plans to expand the program to additional ranchers, landowners and farmers. In addition, our Fort Worth Brewery employees have helped create interest from state and local public officials in Water As A Crop™ and other water stewardship initiatives in Texas. In June 2012, we testified before the Texas House of Representatives Natural Resources Committee regarding the importance of corporate water stewardship activities and public-private partnerships in maintaining sufficient supplies of high-quality water resources.