Nivea, Fiat, Sabesp, Deep, Instituto Olga Kos, and Leo Burnett Tailor Made, representing the private, public, and civil society sectors, have partnered together to launch the “The Fight Belongs to Everyone” initiative in Brazil. This initiative focuses on ensuring access to hygiene items during the COVID-19 pandemic by delivering 230,000 personal hygiene products to 53 institutions. Products donated by NIVEA will be transported in Fiat cars to areas of São Paulo with large homeless and low-income populations. Meanwhile, Sabesp will expand sewage collection and treatment infrastructure, Deep will coordinate the donations, the NGO Olga Kos Institute will mediate in vulnerable areas, and Leo Burnett will coordinate the partnership.