WATER IS LIFE is critical to leading healthy lives. Yet billions of people every day still do not have access to safe and clean water for drinking or washing, toilets and basic hygiene requirements to ensure that they stay healthy and well. The private sector creates 9 out of 10 jobs in developing countries. As such, businesses are in a unique position to impact billions of people every day, including those who work in their factories, farms, stores and offices, who supply and distribute their goods, and who buy and consume their products and services.