The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. Our Vision We envision a world where people and the environment prosper together. Our Strategy We believe that the best way to keep forests standing is by ensuring that it is profitable for businesses and communities to do so. That means helping farmers, forest managers and tourism businesses realize greater economic benefits by ensuring ecosystems within and around their operations are protected, and that their workers are well-trained and enjoy safe conditions, proper sanitation, health care and housing. Once businesses meet certain environmental and social standards, we link them up to the global marketplace where demand for sustainable goods and services is on the rise.