Raising awareness can contribute to more efficient use of water resources, protection of aquatic ecosystems, the development of effective environmental and water standards. It can also drive research and influence policy goals. Increasing public understanding of important local water and environmental challenges enables individuals, communities, businesses, organizations, and governments to make informed decisions, advocate for themselves and others, and develop effective solutions. Education initiatives, informative workshops for communities and local stakeholders, public awareness campaigns that use popular media or other methods to highlight particular water sustainability issues.