Through a partnership with Tanager, Mars Wrigley is working with mint farmers in Uttar Pradesh, India to implement improved agricultural practices to grow mint more sustainably. The work includes using good agricultural practices such as irrigation scheduling, two new cultivars and mulching, in order to use water more efficiently and to increase yield (more crop per drop). The project has resulted in significantly reduced water use, while increasing average yields by 40-60%. 22,000 farmers are now participating in the project.