Brands are a very powerful medium with the power to impact the lives of billions of people, for good.
In fact, we interact with brands at least a 100 times a day-from the moment we wake up and pick up our phone, to the coffee we drink, the vehicle we use to commute. And every step of the way, we’re extremely conscious of which product we’re using or which brand we’re picking up- because that defines us, makes us the person we want to be.

Now, in the process to create and reach millions, the brands we love are using our planet’s resources in large amounts. Some brands use the resources and do their bit of giving back to the planet. And in some cases brands are trying but aren’t successful yet.

Good, bad or ugly, today’s consumer should know ( and wants to know) what they’re buying and how much resource is being used or wasted.
Water is one of the biggest resources of the planet which has been used and abused. 71% of our planet is water, which may have led to this resource being neglected. Surely, some brands are doing a lot to protect and use this resource responsibly. But consumers don’t have a way of knowing who is trying, who is not, and if they are how water positive they truly are.

That’s why we created the world’s first water report card for brands. “ WATER SUSTAINABILITY SCORE”. It’s a simple score broken down from 1-100, that talks about how water is sourced, used, wasted or recycled in the entire process of creating and bringing it to the consumer to their homes. This initiative not only rates, but also helps brands with end-to-end solutions that help them offset their score and take stronger actions to becoming water positive.

Adopting the Water Sustainability Score acts as a commitment from organisations to bring transparency and accountability in their efficient use of water. Much like compliance logos such as the Green Dot and the recyclable symbol, this score can be displayed on packaging and other corporate material, enabling people make a more conscious choice.
The first brand to onboard on this initiative is the Bengaluru International Airport which is all set to be a pioneer in being more water positive. The airport is the third-busiest airport and handled around 16.2 million passengers in FY 21 -22 With its high volume of activity, the airport turning water positive becomes a great platform to spread awareness around this movement.