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Water for the Planet

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Amazon
5888268 km2
Countries
Brazil; Peru; Suriname; France; Colombia; Guyana; Bolivia; Venezuela; Ecuador
Cities
Santa Cruz; Manaus; La Paz
Location City, Country & Regions Location Type
,
()

Quick Info

Countries: Brazil, Colombia, Dominican Republic, Guatemala, Mexico
Regions: Bravo, Colombia, Magdalena, Motagua, Panuco, Parana
Project SDGs:
Includes Sustainable Development Goals from the project and its locations.
Protect and Restore Ecosystems (SDG 6.6)
Project Tags:
Includes tags from the project and its locations.
Nature-Based Solutions
Replenishment
Progress to Date: 397111.0 Conservation actions implemented (hectares) and volumetric benefits obtained (i.e. water replenished) (cubic meters). Target: 674.000 cubic meters by 2023
Services Needed: Communications & outreach
Monitoring & evaluation
Project management
Research & analysis
Stakeholder engagement & facilitation
Desired Partners: Business
Business Association
Government
NGO / Civil Society
Language: English
Start & End Dates: Jan. 2016  »  Ongoing
Project Website: www.prnewswire.com/news-releases/pepsico-and-the-nature-cons...
Contextual Condition(s): PHYSICAL: Ecosystem vulnerability or degradation, PHYSICAL: Soil degradation
Additional Benefits: Better / more data on river basin conditions, Heightened agreement on priority basin water challenges, Basin stakeholder mapping, Long-term partnership(s) created, Raised awareness of challenges among water users, Raised awareness of challenges among local authorities
Beneficiaries: Ecosystems, Local communities / domestic users, Other
Planning & Implementation Time: More than 3 years
Financial Resources: More than $500,000 USD
Primary Funding Source: corporate
Project Challenges: RESOURCES: Lack of financial resources, PARTICIPANTS: Insufficient representation, PROCESS: Ineffective implementation
Project Source: User
Profile Completion: 85%

Project Overview

The objective of "Water for the Planet" is to establish a collaborative work between The Nature Conservancy (TNC) and PepsiCo to support the development and strengthening of the Water Funds, by investing in conservation actions to protect six supply areas of water, which have a direct impact on the water supply for six cities in five Latin American countries: Monterrey, Mexico City, Guatemala City, Bogotá, São Paulo and Santo Domingo. This will allow generating positive lo...

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The objective of "Water for the Planet" is to establish a collaborative work between The Nature Conservancy (TNC) and PepsiCo to support the development and strengthening of the Water Funds, by investing in conservation actions to protect six supply areas of water, which have a direct impact on the water supply for six cities in five Latin American countries: Monterrey, Mexico City, Guatemala City, Bogotá, São Paulo and Santo Domingo. This will allow generating positive long-term impacts, helping to guarantee water and improve the living conditions of the people who supply themselves from these basins.

Missed Opportunities

This project is a great starting point to escalate conservation actions in key watersheds. The challenge remains to be how to perform such escalation. We need additional resources to sell the project to other companies to invest in the same objectives.

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Basin and/or Contextual Conditions: PHYSICAL: Ecosystem vulnerability or degradation, PHYSICAL: Soil degradation
Project Benefits: Better / more data on river basin conditions, Heightened agreement on priority basin water challenges, Basin stakeholder mapping, Long-term partnership(s) created, Raised awareness of challenges among water users, Raised awareness of challenges among local authorities
Indirect or Direct Beneficiaries: Ecosystems, Local communities / domestic users, Other
Months & Implementing: More than 3 years
Financial Resources: More than $500,000 USD
Primary Funding Source: Corporate funding
Challenges: RESOURCES: Lack of financial resources, PARTICIPANTS: Insufficient representation, PROCESS: Ineffective implementation

Missed Opportunities

This project is a great starting point to escalate conservation actions in key watersheds. The challenge remains to be how to perform such escalation. We need additional resources to sell the project to other companies to invest in the same objectives.

Project Narrative

The lack of planning in the transformation of land cover has caused the degradation of natural ecosystems that provide multiple ecosystem services, among which are the provision of water for consumption. This, in addition to the alteration of hydrological cycles due to global climate change, has evidenced crises due to access to water in multiple places in the world. Many companies that provide goods and services directly dependent on the use of drinking water have assumed their share of responsibility to mitigate these crises. That is the origin of 'Water for the Planet', a water replenishment program through which PepsiCo, in collaboration with The Nature Conservancy (The Nature Conservancy), seeks to return to nature the water used in its processes through the establishment of green infrastructure in strategic basins for your business. On November 15, 2016, an agreement was signed between PepsiCo and The Nature Conservancy, in which PepsiCo granted a donation of USD $ 3,000,000 to support a water replenishment strategy in Latin America, within the framework of the Water Funds. Such strategy would be focused, originally, in 5 cities of 4 countries: Monterrey and Mexico City (Mexico), Guatemala City (Guatemala), São Paulo (Brazil) and Bogotá (Colombia). A year and a half later, PepsiCo requested the incorporation of Santo Domingo (Dominican Republic) to the project, committing an additional USD $ 200,000. The objective was to establish collaborative work between The Nature Conservancy and PepsiCo to invest in the development and strengthening of Water Funds, to support a large-scale watershed conservation initiative in five countries (six basins) in Latin America, with positive impacts on the water and people, which represents a multiplicative and long-term effect. The expected results were to 1) Implement conservation activities in the field that provide benefits in quantity and quality of water for users in key watersheds, and that contribute to PepsiCo advance in its goals of preservation of water resources. 2) contribute to the long-term sustainability of watersheds under water stress, of which PepsiCo and other users extract water. Thus, it helps the communities in which the company operates and contributes to making its production plants more sustainable. 3) through participation in the promotion of technical studies and conservation work in the field, leverage key support and funding from other public and private organizations, which are needed to achieve large-scale impacts through collective action.

Partner Organizations


The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends. We acheive this through the dedicated efforts of our diverse staff, including more than 550 scientists, located in all 50 U.S. states ... Learn More

At PepsiCo, water is fundamental to our ability to operate efficiently and vital to the communities we serve. Water stewardship is a central part of "Performance with Purpose" -- our mission to deliver sustainable growth by investing in a healthier ... Learn More

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Michael Matosich
Primary Contact  

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