Wello is a social venture with a bold mission: to deliver clean water to a thirsty world. By reframing the water crisis as an opportunity, Wello has reinvented the wheel and developed an innovative and sustainable business model. THE WATERWHEEL The WaterWheel is a rolling drum that moves 50 liters of water in a single trip, 3-5 times more than the amount pos- sible using traditional methods. The WaterWheel’s unique cap-in-cap design prevents recontamination at the point of use and its familiar shape encourages storage of clean water. It is a multifunctional, low-cost solution that not only increases access to water, but also removes the burden of water collection off the shoulders of a woman and frees up her time for more productive, income-generating, and capacity-building activities. With the WaterWheel, Wello offers a sustainable, scalable solution that is appropriate for rural, urban and peri-urban communities, and appeals to consumers across a wide economic spectrum.