Posted on August 31, 2021 by Lillian Holmes
|Authoring Organizations:||CEO Water Mandate|
|Consulting Organizations:||Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)|
|Last Updated||Feb 3, 2023|
When approaching private sector audiences with a new potential partnership, frame key project outcomes in terms of the business case. For water stewardship projects, be sure to alert potential partners to the cost effectiveness or return on investment for implementing new technologies or stewardship practices. Describe opportunities to access new stewardship technology and practices, protect a business’s long-term viability, and improve visibility as a responsible steward of resources.
Since 2018, the UN Global Compact Local Network Colombia (UNGC Colombia) has run a successful campaign to recognize outstanding Colombian companies. The campaign offers recognition to the companies that best promote the Sustainable Development Goals (SDGs). The opportunity for visibility proved highly motivating for companies, with more than 150 companies applying to the initiative in 2021. UNGC Colombia notes that companies who submit to the program often are new to sustainability and may not yet be members of the UN Global Compact.
In 2020, the program began weekly sessions to showcase winning companies’ best practices – with the session often delivered by the winning company’s CEO – to increase the visibility of the winners and the initiative, as well as inspire other companies by demonstrating the potential of stewardship to cut costs and improve water security.
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This lesson learned reflects the beliefs and experiences of the author, not necessarily the Pacific Institute, CEO Water Mandate, or UN Global Compact.