According to the Food and Agriculture Organization, conservation agriculture is “a concept for resource-saving agricultural crop production that strives to achieve acceptable profits together with high and sustained production levels while concurrently conserving the environment”. Conservation agriculture utilizes three agricultural principles: 1) minimal soil disturbance, 2) permanent soil cover, and 3) crop rotation, in order to achieve sustainable and profitable agriculture. Adopting conservation agriculture practices can improve on farm water efficiency, decrease water withdrawals from surface and groundwater sources, reduce surface runoff, and consequently improve water quality in surrounding water bodies. Collective action can provide growers, companies, and others with the knowledge and resources they need to implement and upscale conservation agriculture practices.