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Nitrogen Use Efficiency in Central Mexico

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Nitrogen Use Efficiency in Central Mexico

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Amazon
5888268 km2
Countries
Brazil; Peru; Suriname; France; Colombia; Guyana; Bolivia; Venezuela; Ecuador
Cities
Santa Cruz; Manaus; La Paz
Location City, Country & Regions Interests
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Quick Info

Partners: Anheuser-Busch InBev
Centros Impulsor
MasAgro
SAGARPA
Countries: Mexico
Regions: Panuco
Project SDGs:
Includes Sustainable Development Goals from the project and its locations.
Sustainable Agriculture (SDG 2.4)
Project Tags:
Includes tags from the project and its locations.
Soil Erosion and Health
Conservation Agriculture/Agronomy
Pesticide and Fertilizer Management
Services Needed: Financial support
Desired Partners: Investor
Business Association
Business
Government
Project Type: Collective Action
Language: English
Start & End Dates: Jan. 2014  »  Ongoing
Project Website: www.ab-inbev.com/social-responsibility/environment/water-use...
Project Source: User
Profile Completion: 69%

Project Overview

In collaboration with the federal program MasAgro and industry association Centros Impulsor, among others, AB InBev is advancing the use of nitrogen sensors in the Bajio region to improve nitrogen use efficiency. This initiative builds on years of research and field trials that demonstrate the potential of this technology to reduce fertilizer applied on malting barley by 40 percent, while maintaining the same or better yield. In 2014, AB InBev established demonstration tri...

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In collaboration with the federal program MasAgro and industry association Centros Impulsor, among others, AB InBev is advancing the use of nitrogen sensors in the Bajio region to improve nitrogen use efficiency. This initiative builds on years of research and field trials that demonstrate the potential of this technology to reduce fertilizer applied on malting barley by 40 percent, while maintaining the same or better yield. In 2014, AB InBev established demonstration trials and distributed sensors to growers and field technicians to trial and demonstrate the benefits of this technology.

Project Results

This project will help increase malt barley profitability for barley growers and combat growing water quality concerns in the region.

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Organization Partners


Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). With a portfolio of well over 200 beer brands, it is the leading global brewer, ... Learn More

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