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Mackinaw River Watershed Continuous Improvement Grain Program

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Mackinaw River Watershed Continuous Improvement Grain Program

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Amazon
5888268 km2
Countries
Brazil; Peru; Suriname; France; Colombia; Guyana; Bolivia; Venezuela; Ecuador
Cities
Santa Cruz; Manaus; La Paz
Location City, Country & Regions Interests
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Quick Info

Partners: The Coca-Cola Company
WWF
Countries: United States of America
Regions: Mississippi River
Project SDGs:
Includes Sustainable Development Goals from the project and its locations.
Sustainable Agriculture (SDG 2.4)
Increase Access to Water, Sanitation, Hygiene (SDG 6.1 & 6.2)
Project Tags:
Includes tags from the project and its locations.
Leaving No One Behind
Pesticide and Fertilizer Management
Services Needed: No services needed/offered
Project Type: Collective Action
Language: English
Start & End Dates: Jul. 2014  »  Ongoing
Project Website: wwfcocacolapartnership.com
Project Source: User
Profile Completion: 75%

Project Overview

Because water is essential to nature, communities, and business, The Coca-Cola Company (TCCC) and World Wildlife Fund (WWF) launched a transformational partnership in 2007 to help conserve the world’s freshwater resources. Expanding this focus and building on our progress, the collaboration was renewed through 2020 to achieve even greater impact by helping address the natural resource challenges that impact fresh water. The partnership is focused on helping to ensure healt...

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Because water is essential to nature, communities, and business, The Coca-Cola Company (TCCC) and World Wildlife Fund (WWF) launched a transformational partnership in 2007 to help conserve the world’s freshwater resources. Expanding this focus and building on our progress, the collaboration was renewed through 2020 to achieve even greater impact by helping address the natural resource challenges that impact fresh water. The partnership is focused on helping to ensure healthy, resilient freshwater basins in 11 key regions, measurably improving environmental performance across the company’s value chain, integrating the value of nature into public and private decision-making processes, and convening influential partners to solve global environmental challenges. Through this collaboration, WWF and TCCC are working with field partners to develop the Continuous Improvement Grain Program in the Mackinaw River Watershed in McLean County, Illinois, as part of our efforts in the broader Mississippi River Basin. This pilot program will drive continuous improvement of grain agriculture against key sustainability indicators to meet TCCC’s goal to be 100% sustainably sourced by 2020, reduce greenhouse gas emissions, improve water quality, and deliver value to growers.

Project Results

Field program collaborations between TCCC and WWF, including Field to Market: The Alliance for Sustainable Agriculture and the Continuous Improvement Grain Program, expand the use of tools that measure water, fertilizer, and energy usage and greenhouse emissions. This project and others like it will contribute to Coca-Cola’s goal of engaging farmers representing 250,000 acres by the end of 2015, and up to 1 million acres by 2020 - equating to roughly 50% of the company’s g...

Read More

Field program collaborations between TCCC and WWF, including Field to Market: The Alliance for Sustainable Agriculture and the Continuous Improvement Grain Program, expand the use of tools that measure water, fertilizer, and energy usage and greenhouse emissions. This project and others like it will contribute to Coca-Cola’s goal of engaging farmers representing 250,000 acres by the end of 2015, and up to 1 million acres by 2020 - equating to roughly 50% of the company’s global corn supply.

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Organization Partners


We are becoming more efficient in our water use by reducing the amount we use per liter of product, even as we increase our production volume. We are recycling wastewater, sometimes returning it cleaner than we found it, and we ... Learn More

The World Wide Fund for Nature (WWF) is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment. It is the world's largest independent conservation organization with over 5 million supporters worldwide, working in ... Learn More

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