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SABMiller India Partnership Project

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SABMiller India Partnership Project

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Amazon
5888268 km2
Countries
Brazil; Peru; Suriname; France; Colombia; Guyana; Bolivia; Venezuela; Ecuador
Cities
Santa Cruz; Manaus; La Paz
Location City, Country & Regions Interests
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Quick Info

Partners: Advanced Centre for Water Resource Development and Management
Confederation of Indian Industry
Gridline Consultancy
Humana People to People
SABMiller Plc
Countries: India
Regions: Ganges - Brahmaputra, India
Project SDGs:
Includes Sustainable Development Goals from the project and its locations.
Sustainable Agriculture (SDG 2.4)
Protect and Restore Ecosystems (SDG 6.6)
Increase Access to Water, Sanitation, Hygiene (SDG 6.1 & 6.2)
Project Tags:
Includes tags from the project and its locations.
Conservation Agriculture/Agronomy
Groundwater
Irrigation Management and Technology
Pesticide and Fertilizer Management
Soil Erosion and Health
Leaving No One Behind
Services Needed: No services needed/offered
Project Type: Collective Action
Language: English
Start & End Dates: Jul. 2012  »  Ongoing
Project Source: User
Profile Completion: 50%

Project Overview

SABMiller India has started several programmes to reduce ground water consumption in the region by 25% on an average over the last two years. The pilot project builds a strong case for participatory water resources management in partnership with agricultural communities and other industries in the watershed. The pilot scheme experiments with water conservation, water harvesting and water recharge techniques and assess the best possible options in line with the local geo...

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SABMiller India has started several programmes to reduce ground water consumption in the region by 25% on an average over the last two years. The pilot project builds a strong case for participatory water resources management in partnership with agricultural communities and other industries in the watershed. The pilot scheme experiments with water conservation, water harvesting and water recharge techniques and assess the best possible options in line with the local geology and hydrology. Participatory crop demonstration trials with focus on Integrated Nutrient Management and enhancement of irrigation efficiency have also been encouraging in terms of cost benefit ratio of additional incomes to additional investments. At present more than 200 farmers are participating in these trials. The impact on local deep groundwater levels has also been ascertained and recorded with a net rise of approximately 56 feet (as in July 2010) around the three groundwater recharge structures that have been constructed in the ridge area on government land. Two more built in farmer’s fields have helped them harvest mustard without irrigation. Investigations are being conducted using a combination of scientific and participatory techniques to evaluate the potential to bridge the gap between water availability and demand. The techniques include satellite data, remote sensing and GPS technologies. The participatory techniques include validation of satellite data and assessment of land and water use practices through interviews with farmers. This data forms the evidence base of our engagement with the external stakeholders. A grid of 100 observation farms involved in crop demonstration trails has been established to monitor ground water conditions in the area and assess usage patterns. Local industry association, Neemrana Industries Association is providing a platform for dialogue with local industries and may eventually represent industries in multi stakeholder dialogues and institutions. Out of about 26 Gram Panchyats (village level self-governing institutions), at least about 10 have indicated a clear interest in the programme and self-reliant strategies for development. The on-going pilot ground water management programme in Neemrana consists of: • Partnerships for technical expertise along with the outreach capabilities to mobilise communities and longstanding on ground experience. • Successful demonstration of a participatory ground water management models with a specific focus on showing recharge technologies, irrigation techniques and benefits of Integrated Water Resource Management (IWRM) practices. • The quality of technical planning, technology demonstration and interventions with the local stakeholders, like the farming community and local industry has attracted the Central Ground Water Board (CGWB) to participate and validate the methodology and replicability of the project • Efforts are currently in the final stages to set up a company financed CGWB-CII-SABMiller India: Water Resource Centre to centralise knowledge, information and water data and put this information in the public domain. This is done to give access to stakeholder agencies like line departments, PRIs, nodal agencies and industries can access and use this for scientific planning of water conservation and recharge projects. • Development of a Remote Sensing/GIS database. • Database for water conservation, water harvesting and recharge techniques. • Stakeholder survey of potential partnerships to support construction of recharge structures and the treatment of industrial effluent. • The State Government Agency, Rajasthan Industrial and Investment Corporation (RIICO), and industry are very interested in participation.

Project Results

Estimated net rise of groundwater by 31 feet.

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SABMiller is one of the world’s largest brewers, with more than 200 beer brands and some 70,000 employees in over 75 countries. We are also one of the world’s largest bottlers of Coca-Cola products. We’ve become a global leader by ... Learn More

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